Green Steward Energy
Radio & TV
Situation: The Florida state rebate program was ending.
Task: To provide a sustainable source of incentive funding.
Action: Our bill for a public benefits fund did not make it out of committee. We organized a grass roots campaign and got support from 10,000 people who had installed solar, but were on a waiting list to receive rebates. We built a website, sent out a direct mailer to our base with a call to action to contact their representatives. We succeeded in getting bi-partisan support and had our bill attached to two other bills that were voted on.
Budget: $5,000. We wrote, produced and purchased a media buy for a TV and radio spot that aired during the week the bills were voted on.